Responsible for assisting the execution of the company’s marketing strategy in accordance with the brand’s strategic plan.
Interfaces, and collaborates with the following:
· Marketing Team
· Sales Department
Support and maintain Lyman’s existing social media outlets (Facebook, Instagram & YouTube) as well as collaborate with Marketing Team on enhancing social media presence.
Work with marketing team to develop and execute content social media.
Research other industry member’s digital marketing strategies and recommend direction
Support creation and submission of Press Releases and other PR related needs.
Track performance of Press Releases and social media engagement
Manage existing and build new relationships with digital PR contacts.
Provide ongoing support and maintenance with Lyman and Raytech websites to grow and maximize web presence and sales revenue
Create/manage product pages
Publish monthly reports on website traffic, performance metrics and possible areas of opportunity
Assist Marketing Manager with print and digital advertising projects when needed.
Manage Amazon product listing pages
Upload new products
Maintain and update existing product pages
Manage keywords and product page copy
Manage Amazon Marketing Services
Perform competitive product analysis when needed
Shipping of samples to PR writers and other contacts at Lyman
Prior experience with managing social media accounts and executing social media strategy for a company.
Familiarity with managing website listings. Magento experience a plus.
Prior experience with selling and managing products on Amazon a plus
Excellent communication skills and copywriting experience for Press Releases
Excellent interpersonal and relationship management skills with existing industry contacts
Competent with MS Word, Excel, PowerPoint
Attention to detail when analyzing and reporting data metrics
Strong ability to work independently and have a healthy curiosity to bring new ideas and marketing strategies to the team.
Ability to work in a fluid environment and multi task.
Familiarity with design programs like Adobe Illustrator, Photoshop or InDesign a major plus
Familiarity and passion for firearms industry a major plus
Lyman Products, an equal opportunity employer, is always looking for high quality individuals to join our team. To further explore any of the positions mentioned on this page, please send your resume with reference to the specific job title, to the following address:
Lyman Products Corp
475 Smith Street
Middletown, CT 06457
Attn: Human Resources